Research starts with real people

Qualitative research is only possible because people are willing to share their experiences, opinions, and perspectives. Your voice can help organizations better understand the people they serve—and create better products, services, messages, and experiences.

HOW WE WORK

We want to hear from you

Every research project starts with a question and a of finding the right people to help answer it.

We carefully recruit participants who represent the people a study is designed to understand. That might mean parents, employees, students, teachers, business owners, consumers, voters, or people with a particular experience or perspective.

We believe better research starts with hearing from people in their own words. Our goal is to create opportunities for honest, thoughtful participation and make sure every perspective is heard and represented clearly.

PARENTS

EMPLOYEES

STUDENTS

CONSUMERS

BUSINESS OWNERS

VOTERS

JOIN OUR PANEL

WHAT TO EXPECT

A simple process, every step of the way

Screening & Verification

First, we want to make sure a study is a good fit for you. You'll complete a short screening questionnaire with questions about your experiences, background, and demographics.

If you qualify, we'll provide the essential information you need to decide whether you'd like to participate.

01

Getting Ready

For online studies: You may be asked to complete a brief technology check to make sure your equipment is working and your responses can be recorded properly. We'll also review any materials you need to complete or sign before the study.

For in-person studies: You may receive a brief online re-screener to confirm that the information collected during your initial screening is still accurate.

As your study gets closer, we'll send you an email with everything you need to know—including your study link or location, timing, parking information, and any other important instructions.

02

During the Study

Every study is different, but you'll typically begin with an introduction and an explanation of what you'll be asked to do.

You might be asked to react to a brand concept, discuss an experience, review materials, or even take on the role of a juror in a trial setting.

03

You don't need to be an expert. You don't need to prepare.

We want your honest, top-of-mind reaction. Our job is to create an environment where you can share what you really think—and help us understand why.

A little early goes a long way

We ask participants to arrive at least 15 minutes early. When applicable, we may offer an additional incentive for arriving early and being ready to begin on time.

For online studies, we recommend having a pen and paper nearby. For in-person studies, we'll provide everything you need.

  • For online studies, we recommend having a pen and paper handy

  • For in-person studies, we’ll provide everything you need

Your time matters

We know your time is valuable. That's why every study includes an incentive for your participation.

For online studies, you'll select your preferred digital payment method or request a check during the screening process. Once your study is complete, we'll begin processing your payment. Processing times may vary depending on the payment platform, but our goal is to get your incentive to you as quickly as possible.

For in-person studies, incentives are typically provided at the conclusion of the study.

Questions about your incentive?
Brooke is your point of contact for all payment-related questions: brooke@povinsights.net.

FREQUENTLY ASKED QUESTIONS

We’re here to help

  • We work with trusted sources to identify people who may be a good fit for research studies. Depending on the study, this may include research panels, referrals, publicly available information, or purchased sample.

    If we contact you about a study, it means we believe you may meet some of the criteria the research team is looking for.

  • Absolutely! We’re always looking for people with a wide range of backgrounds, experiences, and perspectives.

    In some studies, people who know each other may not be eligible to participate in the same study or group. If that’s the case, we’ll keep you on our list and reach out about future studies that may be a better fit.

  • Research studies have very specific requirements, and the people we need can vary significantly from one study to the next. You may not hear from us for a while simply because we haven't had a study that matches your profile.

    That doesn't mean you've been removed from our panel. When a study comes along that looks like a good fit, we'll reach out.

  • We know your time is valuable, and every study includes an incentive for participating.

    For online studies, you'll select your preferred payment method during the screening process. Once you complete the study, we'll begin processing your incentive. Processing times can vary depending on the payment platform, but we aim to get your payment to you as quickly as possible.

    For in-person studies, incentives are typically provided at the end of the study.

    Have a question about a specific payment? Contact Brooke at brooke@povinsights.net

  • It depends on the study. Each research project has its own requirements, and some studies may have restrictions on how recently you participated in other research.

    We may also limit participation in studies that are similar to one you've recently completed. Our goal is to make sure each study includes the right mix of people and perspectives.

  • Absolutely! We’re always looking for people with a wide range of backgrounds, experiences, and perspectives.

    In some studies, people who know each other may not be eligible to participate in the same study or group. If that’s the case, we’ll keep you on our list and reach out about future studies that may be a better fit.

  • We take your privacy seriously. Information you provide during the screening and research process is used to determine your eligibility and facilitate your participation in research.

    We do not use your participation as a sales opportunity, and you should never be asked to purchase a product or service as part of a research study.

    If you have questions about how your information is collected, used, or stored, you can contact us at brooke@povinsights.net.

  • We conduct research—not sales calls. When you participate in one of our studies, we're looking for your honest opinions, experiences, and reactions. You won't be asked to buy anything, and you don't need to have any particular expertise.

    You may be asked to discuss an experience, react to an idea or product, review materials, or participate in a simulated scenario. There are no right or wrong answers. We genuinely want to know what you think.

    And if a study isn't a good fit for you, that's okay too. Participation is always voluntary.

Still have questions? Reach out any time.

brooke@povinsights.net

REFER A FRIEND. GET REWARDED.

Know someone who would be a great fit for our research panel?

We’re always looking for people with different backgrounds, experiences, and perspectives.

When your referral participates in a research study, you’ll receive a $50 gift card as a thank-you. Your friend will receive the standard incentive offered for their study, too.

And if someone joins our panel and mentions your name during screening, you’ll also be entered into our referral raffle.

REFER A FRIEND