Our Approach
Research starts with objectives. Understanding starts with people.
At POV Insights, we help bridge the gap between what organizations need to learn and the real-life experiences that bring those insights to life. Through targeted participant recruitment, thoughtful project management, and meaningful participant engagement, we connect researchers with the voices behind the data.
We believe that every participant has a story, and the right stories create the context, emotion, and perspective that turn findings into actionable insights. Our role is to make those connections seamless—ensuring projects run smoothly while helping clients uncover the human experiences that matter most.
Because when research resonates, it inspires better decisions.
Meet the Team
Brooke Hanson
Brooke is a Qualitative Research Project Manager with six years of experience supporting more than 500 studies across a wide range of methodologies, including mock trials, focus groups, in-depth interviews, product testing and usability studies, ethnographic research, discussion boards, branding studies, and mixed-method projects. Brooke specializes in legal focus groups and frequently supports small legal teams and trial consultants who need efficient, well-managed research to test arguments, messaging, and case narratives.
Selmir Zahirovic
With 14 years of experience in hospitality and client service, Selmir brings a people-first approach to market research project management. His background managing complex logistics and delivering exceptional client experiences has equipped him with the organizational skills and attention to detail required to execute successful qualitative research projects. Selmir specializes in-person hosting, project coordination, and ensuring a seamless experience for both clients and research participants from kickoff through completion.