Share Your Opinions. Get Paid for Your Time.

Join our participant panel and be considered for paid focus groups, interviews, online communities, and other research studies.

JOIN THE PANEL

What is Qualitative Research?

Qualitative research helps organizations understand the people behind the data. Instead of collecting numbers through large surveys, qualitative research focuses on conversations, experiences, opinions, and behaviors.

Researchers may conduct one-on-one interviews, focus groups, or online discussions to learn how people think, make decisions, and interact with products, services, or ideas.

There are no right or wrong answers. Researchers are interested in your honest perspective and real-life experiences. Your feedback helps organizations make more informed decisions and create better products, services, and experiences.

  • Protecting your privacy is one of our highest priorities. We collect only the information necessary to determine study eligibility and coordinate participation. Your information is stored using secure systems and is never sold to third parties. Any personal information shared with research sponsors is handled according to applicable privacy requirements and only for purposes related to the research study. When possible, findings are reported in aggregate and not linked to individual participants.

  • Payment timelines vary by study, but compensation is typically sent within 7–14 business days after your participation is completed and verified. Before joining a study, we'll always let you know the incentive amount, payment method, and expected payment timeline.

  • Yes! Many participants qualify for and participate in multiple studies over time. Each study has its own eligibility requirements, so qualifying for one study does not guarantee qualification for another. We encourage you to join our participant database so we can contact you when future opportunities match your background and experiences.

  • Research studies are typically funded by organizations seeking to better understand the people they serve. Depending on the project, this may include businesses, healthcare organizations, law firms, nonprofit organizations, government agencies, or academic institutions. In many cases, the sponsoring organization prefers to remain confidential to ensure unbiased feedback.

  • To maintain the integrity of the research, we sometimes limit the amount of information shared before participation. Providing too much detail can unintentionally influence responses and affect the quality of the results. We will always provide enough information for you to make an informed decision about participating, including the time commitment, compensation, and general topic area when appropriate.

  • Sometimes. Eligibility requirements vary by study, and in some cases household members may be restricted from participating in the same project. If you know someone who may be interested, feel free to refer them to us.

  • No. Most studies are looking for everyday people willing to share their honest opinions and experiences. There are no right or wrong answers.

  • We recruit participants for a variety of research activities, including mock-trials, focus groups, one-on-one interviews, online discussions. Studies may be conducted online or in person.

What to expect as a research participant

  • Getting Started

    You may hear from us through phone, email, text message, or online outreach. We use publicly available information, online sources, and participant databases to identify people who may be a good fit for upcoming studies.

    We value your time and work hard to contact participants only about studies that are relevant, interesting, and aligned with their experiences and backgrounds.

  • Screening & Qualification

    Our goal is to connect your voice with research topics that matter. To gather meaningful insights, researchers often need participants who represent specific experiences, demographics, or perspectives.

    If you are interested in participating, we will ask a series of screening questions to determine whether the study is the right match for you. Prequalifying does not always guarantee participation, but it helps us build balanced and representative groups.

  • Before Your Study

    For online studies, you may be asked to complete a brief technology check and sign a confidentiality agreement before your session. These steps help ensure the study runs smoothly and starts on time.

    Once you are fully qualified, you will receive a confirmation email with important study details.

  • During the study

    For online studies, a host will admit you to the virtual meeting room. For in-person studies, a host will check you in and direct you to the appropriate location. A moderator will then welcome participants, provide introductions, and guide the discussion or activities.

    During the session, you may be asked to review presentations, videos, images, written materials, websites, products, advertisements, or other content. Your role is simply to share your honest opinions, reactions, and experiences.

    There is no need to prepare in advance or have any prior knowledge of the topic being discussed. We are interested in your genuine perspective, and there are no right or wrong answers.

  • Compensation

    Your opinions are valuable—and so is your time.

    We aim to process participant incentives as quickly as possible. For online studies, participants may choose from available digital payment options. After completing the study, you will receive confirmation of your selected payment method and estimated payment timeline.

    In-person studies are typically compensated onsite unless otherwise noted.